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SWATS co-owner: 'Not some quack' peddling products

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SWATS co-owner: 'Not some quack' peddling products

FULTONDALE, Ala. (AP) The owners of the little company that stirred up the Super Bowl controversy with deer antler spray and other performance-enhancing products don't like being labeled snake oil salesmen.

There was plenty of activity Thursday at the modest, one-story building that houses Sports With Alternatives to Steroids after a Sports Illustrated article linked the company to college and pro athletes - including Baltimore's Ray Lewis. At the facility located in suburban Birmingham, phones were buzzing in one room while muscular young men were pumping iron in another.

SWATS co-owners Christopher Key and Mitch Ross bristled at the magazine's depiction of them.

``I'm not just this quack peddling these stickers,'' said Key, who received a bachelor of science degree from Alabama in 1996. ``This was my life work.''

His work - and his aggressive way of promoting it - has been in the spotlight before.

Ross' email signature ends with:

``If you ain't chippin, you must be trippin''

``If you're still cheatin, you ain't competin''

Auburn's Dr. Frederick Kam, director of the AU medical clinic, Michael Goodlett, team doctor for the Tigers' football squad, and David Pascoe, a professor of the university's kinesiology department, gathered for a meeting requested by Key to demonstrate SWATS products about two years ago.

Goodlett and Pascoe weren't interested in the products.

Kam, who said he has no scientific evidence that SWATS' products work, described Key as ``very fast-talking, salesy.''

``One of my clinicians says he is the P.T. Barnum of the present time,'' Kam said, while adding he knows people who have claimed benefit from similar products.

Key's tactics are working - for SWATS at least.

His phone goes off frequently during Thursday's 45-minute interview with The Associated Press and while Key doesn't give specifics, it's pretty clear the attention this week has been good for business.

``It's been good crazy,'' Key said. ``It's been the best thing that could have happened. It's been fabulous.''

Just not for everybody.

The apparent link to the company has led Lewis to spend part of the week leading to the final game of a brilliant 17-year NFL career addressing questions about SWATS. He denied ever using any of the company's products.

Key and Ross declined to discuss Lewis in the interview. Ross said he planned to hold a news conference in New Orleans on Friday, two days before the city hosts the Super Bowl.

Still, Lewis' poster is among those lining the walls in the front room with apparent testimonials promoting SWATS beneath the pictures. The message on Lewis's poster contends that pain in his lower back disappeared after he used one of the company's chips in 2008.

``I will never compete without them,'' it says.

Key said the company has had dealings with players from five Southeastern Conference football programs - at least three of which have asked them to stay away. Ross said players from LSU, Mississippi and in the SEC championship game wore the chips during their games with Alabama.

He said he provided the chips for free to four Alabama players who went on to the NFL during the 2008 season. The two have said 20-plus Alabama players used it during the 2009 national title season and others from Auburn used it en route to the championship a year later.

While there may be legitimate questions about their products, Key and Ross say they're just passionate about products that he believes work. He angrily holds up the magazine page with the words ``Snake Oil Salesmen.''

While Key acknowledges the company is benefiting from all the publicity, Ross said this ``this is different'' and vows he'll explain why on Friday.

``I've been working with professional athletes since 2006. Reggie Bush. Terrell Owens. We can go on and on,'' said Ross, a former male stripper who frequently cites his religious faith. ``But I signed up for this? Really? Who would do that? I signed up for my company to be what's out there. This is all about helping people. God just put me in a sports world and everything that's happened this week and every bit of this story, God knew it was going to happen.

``And He allowed it to happen the way it happened.''

The two maintain that the deer antler spray is natural and won't lead players to fail drug tests.

Ross, 45, has had at least one prominently dissatisfied client.

St. Louis Rams linebacker David Vobora was awarded $5.4 million in June 2011 against Ross's former company, Anti-Steroid Program LLC of Key Largo, Fla. Vobora was suspended for four games in 2009 after testing positive for methyltestosterone, a banned substance, after using the company's ``Ultimate Sports Spray.''

Ross's take is ``that clown spiked my bottle of spray. That bottle went through four hands in three states.''

Nowadays, Key isn't complaining about claiming some of the spotlight ahead of a game featuring coaching brothers Jim and John Harbaugh and Lewis's finale.

``Right now, we have what's supposed to be the biggest game ever,'' Key said. ``You've got two brothers playing each other, you've got the guy who's about to retire and right now, what are they talking about? They're talking about SWATS.''

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Former Ravens great Lewis tweets at Brady to stop complaining

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Even though Ray Lewis is retired, Patriots quarterback Tom Brady still gets under Lewis’ skin.

The former all-time great Ravens linebacker went to Twitter to voice his displeasure during Saturday’s AFC playoff game, after Brady complained about a hit he took from Jadeveon Clowney of the Texans. Brady thought the hit was late and wanted a penalty called on Clowney. Brady screamed at referee Pete Morelli, asking for a flag that wasn’t thrown.

Lewis thought Brady was out of line.

“It’s Called Football Brady,” Lewis wrote on Twitter.

Brady has never been a popular guy in the Ravens’ locker room - understandable considering the past battles the two teams have had. Ravens linebacker Terrell Suggs refuses to mention Brady by name, preferring to go with cryptic references like, “That quarterback up North”, or “You know who I’m talking about.”

Not that Brady is losing any sleep over what Lewis and Suggs think. Brady is going to another AFC Championship game, while the Ravens can only watch. That’s just more reason for Lewis to find Brady particularly irritating at this time of year.

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Former Ravens president David Modell passes away

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Former Ravens team president David Modell passed away on Friday after a two-year battle with cancer at the age of 55.

David, the son of former Ravens owner Art Modell, was the team's president from 1996 to 2004.

David Modell had a hand in all operations of the team, such as picking the team's name and colors when they moved to Baltimore, and the of hiring Brian Billick as head coach. He also oversaw the team's move to M&T Bank Stadium in 1999.  

After serving as the Ravens president, he directed Modell Ventures and was a chairman for 3ality Digital, which is a 3D entertainment company. 

As the president of the Ravens, Modell was known for his steadfast commitment to building a winning franchise. 

“Our number one goal is to win. This oversimplification cannot be re-stated often enough. It shapes every decision and action this organization takes,” Modell said early in his tenure. “I don’t want us just to be the best football team. We aspire to be the best business organization. We want to set the standard on and off the field.”         

Modell also deeply understood the importance of the team's fans.

When the team moved to Baltimore in 1996 he conducted a poll in the Baltimore Sun for fans to pick a name for the team. 

Modell began his career with the organization as a training camp intern with the Cleveland Browns while he was in junior high school. 

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