We know that Robert Griffin III has set some records in his first season in the NFL. Now we find out that his jersey can break records without him even being in it.
Darren Rovell of ESPN is reporting that more of Griffin’s No. 10 jerseys have been sold this year than any jersey in a single season since the league began tabulating and reporting individual jersey sales six years ago.
One amazing aspect of the sales record is that the league’s account year for such things runs from April 1 through March 31. Griffin was not even a Redskin until the NFL draft in late April and the accounting year has three and a half months to go. So he has set the record for sales in a full year in about seven and a half months.
Rovell is also reporting that sales of Redskins merchandise overall at Fanatics.com, one of the largest online retailers, are up 252 percent compared to last year.
The team and Griffin profit from the sales of jerseys and other logo merchandise only indirectly. The proceeds are put into a pool that is distributed among all 32 NFL teams and all NFL players.
Griffin profits more directly from the sales of items such as the line of socks adidas makes under his name. The company told Rovell that they have sold out of the socks, which go for $20 a pair.
The uber-talented and highly-personable rookie quarterback is well on his way to becoming one of the most popular athletes the D. C. area has ever seen. It looks like his appeal is spreading nationwide.