With few exceptions in the world of sport, when a professional team is winning, fans usually tend to show up to their games. Everyone likes a winner, this much is known.
But when teams start to lose, often times the high attendance marks begin to go away. Pro games are expensive to attend, so why pay to see your team lose game after game?
No cities are impervious to that rule, and few individual teams in the world are either. Apparently not even the Phillies.
A new study by Emory Sports Marketing Analytics found that Phillies fans are the least loyal in Major League Baseball. Check this story from NBC Philly:
"An analysis of Major League Baseball fans conducted by Emory Sports Marketing Analytics compared fan demand with winning percentage. Phillies fans are the most demanding on the study’s “win sensitivity” list. Next in line were fans of the Baltimore Orioles, Oakland Athletics and Chicago White Sox.
At the bottom of the ranking — the fans who attended games whether their teams were winning or losing — were the New York Yankees and St. Louis Cardinals."
The Phillies ranked no worse than eighth in the majors in attendance from 2007 to 2013. In 2011 and 2012 they drew more than any other team. But this year, as they have fallen into last place, the Phillies currently rank 12th in home attendance.
Still placing in the top half of the league with such a bad record is impressive in its own, but it goes along with a historical trend for Phillies fans. Back in 2005 and 2006, when they finished over .500 but missed the playoffs, the Phillies had merely average attendance. Phillies fans love really good teams, but when they struggle even a little bit they don't show up.
Of course, Philly is known to be a very loyal and passionate sports town. This study, however, plays into the theory that fans' interest in their teams correlates with how they are doing on the court or field.