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SWATS co-owner: 'Not some quack' peddling products

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SWATS co-owner: 'Not some quack' peddling products

FULTONDALE, Ala. (AP) The owners of the little company that stirred up the Super Bowl controversy with deer antler spray and other performance-enhancing products don't like being labeled snake oil salesmen.

There was plenty of activity Thursday at the modest, one-story building that houses Sports With Alternatives to Steroids after a Sports Illustrated article linked the company to college and pro athletes - including Baltimore's Ray Lewis. At the facility located in suburban Birmingham, phones were buzzing in one room while muscular young men were pumping iron in another.

SWATS co-owners Christopher Key and Mitch Ross bristled at the magazine's depiction of them.

``I'm not just this quack peddling these stickers,'' said Key, who received a bachelor of science degree from Alabama in 1996. ``This was my life work.''

His work - and his aggressive way of promoting it - has been in the spotlight before.

Ross' email signature ends with:

``If you ain't chippin, you must be trippin''

``If you're still cheatin, you ain't competin''

Auburn's Dr. Frederick Kam, director of the AU medical clinic, Michael Goodlett, team doctor for the Tigers' football squad, and David Pascoe, a professor of the university's kinesiology department, gathered for a meeting requested by Key to demonstrate SWATS products about two years ago.

Goodlett and Pascoe weren't interested in the products.

Kam, who said he has no scientific evidence that SWATS' products work, described Key as ``very fast-talking, salesy.''

``One of my clinicians says he is the P.T. Barnum of the present time,'' Kam said, while adding he knows people who have claimed benefit from similar products.

Key's tactics are working - for SWATS at least.

His phone goes off frequently during Thursday's 45-minute interview with The Associated Press and while Key doesn't give specifics, it's pretty clear the attention this week has been good for business.

``It's been good crazy,'' Key said. ``It's been the best thing that could have happened. It's been fabulous.''

Just not for everybody.

The apparent link to the company has led Lewis to spend part of the week leading to the final game of a brilliant 17-year NFL career addressing questions about SWATS. He denied ever using any of the company's products.

Key and Ross declined to discuss Lewis in the interview. Ross said he planned to hold a news conference in New Orleans on Friday, two days before the city hosts the Super Bowl.

Still, Lewis' poster is among those lining the walls in the front room with apparent testimonials promoting SWATS beneath the pictures. The message on Lewis's poster contends that pain in his lower back disappeared after he used one of the company's chips in 2008.

``I will never compete without them,'' it says.

Key said the company has had dealings with players from five Southeastern Conference football programs - at least three of which have asked them to stay away. Ross said players from LSU, Mississippi and in the SEC championship game wore the chips during their games with Alabama.

He said he provided the chips for free to four Alabama players who went on to the NFL during the 2008 season. The two have said 20-plus Alabama players used it during the 2009 national title season and others from Auburn used it en route to the championship a year later.

While there may be legitimate questions about their products, Key and Ross say they're just passionate about products that he believes work. He angrily holds up the magazine page with the words ``Snake Oil Salesmen.''

While Key acknowledges the company is benefiting from all the publicity, Ross said this ``this is different'' and vows he'll explain why on Friday.

``I've been working with professional athletes since 2006. Reggie Bush. Terrell Owens. We can go on and on,'' said Ross, a former male stripper who frequently cites his religious faith. ``But I signed up for this? Really? Who would do that? I signed up for my company to be what's out there. This is all about helping people. God just put me in a sports world and everything that's happened this week and every bit of this story, God knew it was going to happen.

``And He allowed it to happen the way it happened.''

The two maintain that the deer antler spray is natural and won't lead players to fail drug tests.

Ross, 45, has had at least one prominently dissatisfied client.

St. Louis Rams linebacker David Vobora was awarded $5.4 million in June 2011 against Ross's former company, Anti-Steroid Program LLC of Key Largo, Fla. Vobora was suspended for four games in 2009 after testing positive for methyltestosterone, a banned substance, after using the company's ``Ultimate Sports Spray.''

Ross's take is ``that clown spiked my bottle of spray. That bottle went through four hands in three states.''

Nowadays, Key isn't complaining about claiming some of the spotlight ahead of a game featuring coaching brothers Jim and John Harbaugh and Lewis's finale.

``Right now, we have what's supposed to be the biggest game ever,'' Key said. ``You've got two brothers playing each other, you've got the guy who's about to retire and right now, what are they talking about? They're talking about SWATS.''

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Former Ravens RB Trent Richardson arrested on domestic violence charge

Former Ravens RB Trent Richardson arrested on domestic violence charge

Former Alabama Crimson Tide running back Trent Richardson, who was signed by the Ravens in April 2016, was arrested Thursday night in Hoover, Ala. on a domestic violence charge, according to Hoover police.

Richardson, who was drafted by the Browns with No 3 overall pick in the 2012 NFL Draft, joined the Ravens during the 2016 offseason before being waived prior to the start of training camp in August.

According to the report, Richardson was arrested following an incident at the Hyatt Place Hotel and was charged with one count of third-degree domestic violence. 

The argument between Richardson and the women began at a nearby Walmart before the altercation turned physical. 

RELATED: RICHARDSON DISCUSSES FAMILY FREELOADING

"Officers were able to make contact with an adult male and adult female who were involved in a domestic altercation," police said in the official release.

"After interviewing both parties it was determined that the two individuals had been arguing earlier while at the Walmart on John Hawkins Parkway and that the dispute continued after they arrived back at the hotel. At some point the situation turned physical and the female sustained injuries (scratches and bruising) about her face."

Richardson's NFL career has been wrought with disappointment.  He played just 17 games for the Browns — averaging 3.6 yards per carry—  before he was traded to the Colts in 2013. His numbers declined even more, and he was released at the end of the 2014 season. He spent the 2015 offseason with the Raiders, but was released before the beginning of the Regular season.

Richardson's last appearance in a regular season NFL game took place in a December 2014 Colts' victory over the Patriots in which he ran for 11 yards on six carries.

RELATED: 2017 NFL MOCK DRAFT 3.0

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NFL draft analyst Mel Kiper Jr. predicts Ravens will select cornerback Sidney Jones

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NFL draft analyst Mel Kiper Jr. predicts Ravens will select cornerback Sidney Jones

The Ravens desperately need help at cornerback, which ESPN draft analyst Mel Kiper Jr. believes they will address early.

In his second mock draft of the year, Kiper forecasts that Baltimore will selecting University of Washington corner Sidney Jones with the No. 16 overall pick. 

He reasons that the Ravens hope to get more than one cornerback out of this draft, so they'll start as soon as they get the chance. 

The 2017 draft class is exceptionally deep with cornerback talent, but Jones stands out nonetheless.

Mike Mayock of NFL Network considers Jones the top corner of a lot that also includes players like Marshon Lattimore of Ohio State and Teez Tabor of Florida. 

ESPN's Jamison Hensley makes the case for Jones thusly:

He has the experience (three-year starter), football intelligence and playmaking skills (nine interceptions and eight force fumbles in his career) to be an immediate starter. He also has traits that the Ravens love out of their prospects: strong character, aggressive and durable.

The negative trait identified by both Kiper and Hensley is Jones' size. He stands 6-feet even and weighs 180 pounds, creating potential match-up problems against large, physical receivers like A.J. Green or Mike Evans. 

Both note that he'll need to add more muscle to his frame to compete at the professional level. 

CSN draft analyst Ben Standig recently projected the Ravens to select wide receiver Josh Ross with the 16th overall pick. Click here to view the full NFL Mock Draft: 3.0

MORE RAVENS: Speedy receiver Ross could fit Ravens in first round